A seasonal campaign is a short, timed offer to your existing customers, for example a spring clean, a pre-winter check or a Christmas booking push. Here is a simple way to run one with Autopilot.
Steps #
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Pick the offer and dates
Decide what you are offering, to whom, and when it ends. A clear deadline (“book by 31 March”) works better than an open offer.
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Choose your audience
In Contacts, filter the people who fit: past customers, a service they had before, or an area. Save it as a smart list or add a tag such as “Spring 2027”.
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Make it easy to book
Have your booking link or an enquiry form ready, so every message has one clear next step. See How to share your booking link.
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Send an email
Create an email campaign with the offer, the deadline and a “Book now” button. See How to create and send an email campaign.
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Follow up with a text
A few days later, send a short text to the same group, in drip mode so you can handle replies. See How to send a text to a group of contacts.
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Send a last reminder
Just before the deadline, send one reminder to people who haven’t booked yet.
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Track the results
Move replies into your pipeline, and check email statistics and bookings to see what worked.
Good to know #
- Three touches (email, text, reminder) is usually enough. More can annoy people.
- Remove people who have already booked before you send reminders, for example by tagging them “Booked” and leaving that tag out.
- Running the same campaign every year? Build it once as an automation and reuse it.
- Not sure what to offer? Your most popular service at a good time of year is a safe start.